A Brand is the Purpose, it is the Vision, the Passion that moves people to want to be part of something greater than them, that identifies them and inspires them to a new way of being and living Life.
Co.Create with International Brands to discover its essence, to value your Soul and tell your story, to enhance the connection between you and your customers through greater engagement and trust.
“We don´t buy things, we buy stories that reinforce who we are or want to be.” We are emotional beings before we are rational, this rule applies to the purchase decision.
Co.Create Brands with Soul, Sense and Purpose, which bring real and emotional value, which inspire people to their best. Brands are life-changing and part of our Story.
The Power to Tell True Stories in a World where lying is no longer profitable
From a job description to fulfilling mission within the organization. The CFO asks the CEO, “What happens if we invest in training for our employees and then they leave us?” CEO replies: “And what happens if we don’t invest and they stay?” Employer Branding is the key to create a sense of belonging engagement between people and brand: values, mission and vision.
Conversations and talks that convey the DNA, Values, Mission and Vision of the Brand: inspire the best of each person according to the aspirations and objectives of the company. Motivated and inspired people produce more and better. Each of us is driven by appreciation and recognition: bringing the potential of each person to the stage and how it contributes to personal and professional success.
“One day I wanted to set a new course for my life”
It is interesting how great projects started all by personal calling. It takes us and leads us on a search beyond the ordinary and comum. Most of the times this personal search inspires the creation of a meaningful project: a hotel, service or product with an Authentic Wellness Concept and Strategy.
Companies that incorporate a sense of purpose into their operations and approach to business will be better positioned to speak with authenticity about how travel can transform their potential customers.
“The key is to be genuine,” said Barnes of Intrepid Travel. “If you care about people and you care about the planet, travel customers will pick up on that passion.”
The key to being genuine is having a good sense of why you do what you do. What deeper meaning does your company draw from the type of travel experiences it’s cultivating?
The most important thing a brand can do is understand its true identity
Travel companies that people will trust to provide them with transformative experiences must be “a credible source” for those experiences. “Creating transformative travel experiences where you have credibility is the most important element,” said Cohen of AccorHotels. Part of credibility is knowing what your customers are looking for: you have to ensure that you know your audience and how to engage them.
Those seeking to create transformative experiences for travelers to be bold in innovation and breaking boundaries. Create from the motivation: discover to engage those who seek deeper meaning. Its no longer relevant to have a spa, veggie option on the menu, you need to go beyond the cliché of Wellness.
Travelers will expect a high level of self-awareness from providers they choose for a transformative journey, they are looking for experiences that go a step deeper.
Only choose those who “walk the talk”, those who had the “call” and followed they path fulling their vision and living their mission. Choose only the Ones that seek deeper meaning so you can grow with them and provide authentic transformation for those you choose you
Para que uma marca marque, ela tem de ter alma e falar na primeira pessoa. Uma marca é um ser vivo com uma energia própria e cabe-nos a nós fazê-la viver por muitos e intensos anos. A longevidade e o valor de uma marca depende do alcance da sua visão, do seu DNA e da inspiração que está disposta a dar ao mundo. Obrigada Ana Cristina e parabéns pela marca singular e feminina que deixas por onde passas, bem como por nos teres inspirado com o Brand Storytelling para a nossa Marca. Ganhamos uma nova dimensão, valor e reconhecimento, influênciando positivamente os nossos resultados.
Conheci a Ana Cristina Guilherme (Brand Manager) no final de 2007 por motivos profissionais. A agência em que trabalhava foi convidada a apresentar uma proposta para o Rebranding dos hotéis Tivoli (na altura ainda com este nome) e o profissionalismo e alegria da Ana Cristina cativaram imediatamente toda a equipa. Foi um projecto bastante complexo e longo que obrigou a um grande esforço e dedicação de ambas a s equipas. O Rebranding da Tivoli Hotels & Resorts foi sem dúvida uma dos projectos que mais me marcou nos meus 17 anos enquanto account. Mais do que falar da qualidade do trabalho ou da complexidade e dimensão do projecto - que foram sem dúvida um enorme desafio - gostaria de destacar o profissionalismo, a dedicação, a humildade e a amizade que a Ana Cristina trouxe a este projecto e a toda a equipa que nele trabalhou. Foi das pessoas que mais gostei de conhecer a na minha Vida profissional.
Ms Brands, led by Ana Christina Guilherme, is one of the leading brand strategy companies that I have had the pleasure of working with. Ana has an excellent creative, innovative mind and together with her team, they are experts in understanding who you are as an organisation and capturing it into a brand strategy and creative concept that appeals to your target market. I highly recommend Ms Brands to other organisations wishing to achieve a competitive advantage in business.
Embora já tivesse trabalhado anteriormente com a Ana Cristina no projecto de rebranding de um grupo de hotéis na Madeira, foi no âmbito do projecto de criação da identidade sensorial da Tivoli Hotels & Resorts, desenvolvido pela BLUG, que me foi possível conhecer e constatar o seu profissionalismo. Altamente motivada e empenhada em fazer acontecer. Sempre disponível e com uma energia muito positiva, foi uma gestora de projecto do lado do Cliente de mão cheia, apaixonada pelos detalhes e já nessa altura consciente que a genuinidade, a essência e a experiência em hotelaria são fundamentais para o sucesso.
Ana Cristina Guilherme is completely committed to helping people by sharing her message of Brand Storytelling. I enjoyed her enthusiasm, her stories and the way she presented her message during the 2015 Women of Wisdom Conference in Cascais, Portugal. She is a motivator, influencer and inspirer and shows people how to define, create and truly live their brand, from the inside out. Ana Christina is confident, collaborative and creative and brings out the best in her audience and her clients. You can be sure we will reach out to her to speak at future events
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